Privacy Policy

    Last updated: April 16, 2026

    1. Introduction

    AkiliLearn ("we," "us," or "our") operates the website akililearn.com and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with our marketing communications. We are committed to complying with the Kenya Data Protection Act 2019, the EU General Data Protection Regulation (GDPR), and all applicable data privacy laws.

    2. Information We Collect

    2.1 Information You Provide

    • Contact information: name, email address, phone number
    • Student/parent information: child's name, age, grade level, curriculum, subjects of interest
    • Survey & form responses: learning goals, preferences, and assessment data submitted through our forms
    • Communications: messages sent to us via email, WhatsApp, or contact forms

    2.2 Information Collected Automatically

    • Device & browser data: IP address, browser type, operating system, device identifiers
    • Usage data: pages visited, time spent, referral source, click patterns
    • Cookies & tracking technologies: we use cookies, pixels, and similar technologies (including Google Analytics, Google Tag Manager, and Facebook Pixel) to analyze traffic and measure advertising effectiveness

    2.3 Information from Third Parties

    We may receive information from advertising platforms (Google Ads, Meta/Facebook), CRM tools (GoHighLevel/FicientAI), and analytics providers to improve our services and marketing.

    3. How We Use Your Information

    • To provide, personalize, and improve our tutoring services
    • To match students with appropriate tutors
    • To communicate with you about bookings, lessons, and account updates
    • To send marketing communications (only with your consent; you can opt out at any time)
    • To run and measure advertising campaigns on Google, Facebook/Meta, and other platforms
    • To analyze website usage and improve user experience
    • To comply with legal obligations and protect our rights

    4. Legal Basis for Processing (GDPR & Kenya DPA)

    • Consent: for marketing emails, SMS, WhatsApp messages, cookies, and lead form submissions
    • Contractual necessity: to deliver tutoring services you have requested
    • Legitimate interest: to improve our services, prevent fraud, and ensure security
    • Legal obligation: to comply with applicable laws and regulations

    5. Cookies & Tracking Technologies

    We use the following categories of cookies and tracking tools:

    • Essential cookies: required for website functionality
    • Analytics cookies: Google Analytics 4 (GA4) and Google Tag Manager to understand how visitors use our site
    • Advertising cookies: Google Ads, Meta/Facebook Pixel to deliver relevant ads, build custom audiences, and track conversions
    • Third-party embeds: GoHighLevel/FicientAI survey widgets for lead capture forms

    You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

    6. Data Sharing & Disclosure

    We do not sell your personal data. We may share information with:

    • Tutors: relevant student information needed to deliver lessons
    • Service providers: hosting, CRM (GoHighLevel), analytics (Google), advertising (Google, Meta), and communication tools — all bound by data processing agreements
    • Legal authorities: when required by law, court order, or to protect our rights
    • Business transfers: in connection with a merger, acquisition, or sale of assets

    7. Data Retention

    We retain personal data only as long as necessary for the purposes described in this policy or as required by law. Lead data from forms is retained for up to 24 months from collection unless you request earlier deletion. You may request deletion at any time by contacting us.

    8. Your Rights

    Depending on your jurisdiction, you may have the right to:

    • Access the personal data we hold about you
    • Correct inaccurate or incomplete data
    • Request deletion of your data ("right to be forgotten")
    • Withdraw consent for marketing communications at any time
    • Object to or restrict processing of your data
    • Request data portability
    • Lodge a complaint with a supervisory authority (e.g., the Office of the Data Protection Commissioner in Kenya)

    To exercise any of these rights, contact us at akililearntutors@gmail.com.

    9. Children's Privacy

    Our services are designed for learners of all ages, including minors. We collect information about minors only with verifiable parental or guardian consent. Parents and guardians may review, update, or request deletion of their child's information at any time by contacting us.

    10. Data Security

    We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission (SSL/TLS), access controls, and regular security reviews.

    11. International Data Transfers

    Your data may be processed in countries outside Kenya, including the United States and the European Economic Area, where our service providers operate. We ensure appropriate safeguards are in place, including standard contractual clauses and compliance with applicable transfer mechanisms.

    12. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

    13. Contact Us

    If you have questions about this Privacy Policy or our data practices, contact us at:

    AkiliLearn
    Email: akililearntutors@gmail.com
    Phone: +254 743 509 437